The Trump campaign has been using the impeachment process as a fundraiser, telling Trump’s base how important it is to fight those nasty Democrats. Interestingly, according to an article in Time,
his campaign has really increased spending for ads for women 45 and older. Men in that category have also seen a rise in Trump ads, but not to the same extent.
On the other hand, ads targeting women 18-44 have dropped precipitously. The Trump campaign staff must have realized that was a lost cause. To me it suggests that the demographic Democrats need to target is young women. 2020 will be the 100th anniversary of the Suffrage Amendment. We need to push that and get those women to the polls.
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