It is a firm belief among some political consultants that yard signs are not important. The mantra is “signs don’t vote.” These consultants tend to emphasize television ads and social media contacts. A prime example of this type of thinking was during the Clinton campaign of 2016, when we were painting homemade signs for Clinton in our shed because the campaign didn’t provide any. On a trip home that fall from State College we saw hundreds of Trump signs and maybe five or six for Clinton. Believe me, signs matter. In rural areas that is the main way to campaign.
This year we do have signs for Shapiro, who is running for Governor of Pennsylvania, and Fetterman, the U.S. Senate candidate. We also have yard signs for Susan Wild, our Democratic candidate for the House of Representatives. We don’t have any for Richard Kost, our Democratic candidate for the PA House seat, but that is because we don’t have the money. Campaigns these days cost money. Lots of money.
I am one of the volunteers trying to get the signs in people’s yards. Yard signs along the road are less meaningful. Any fool can put those up. Signs in people’s yards show commitment.
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