Rick Wilson, a Republican campaign operative, discusses how to win campaigns in his 2020 book “Running Against the Devil.” He says that too many campaigns believe in miracles.
There is no substitute for organization, planning, discipline, data, metrics, and accountability. In campaign after campaign, the grinding power of those dull things isn’t cinematic; it’s not the genius guru, the insightful pollster, or the witty, dissolute ad man who’s the real star. It’s the grinding organizers who get volunteers to make the calls, send the texts, knock on the doors, and do the shit work.
Those folks work outside the Twitter bubble or the N.Y.-D.C. horse-race media coverage club. They work in shitty, temporary offices in shitty temporary strip malls. They’re the last mile in the campaign, and likely the only real-life contact a voter will ever have with the national election.
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