Last spring many Democratic strategists worried that Biden would lose out to Trump on social media. The Trump campaign gurus were positive they could tear Biden apart on the Net. Brad Parscale, Trump’s campaign manager, called his campaign’s digital operation “Death Star.”
It turned out Biden’s operation was more than adequate, raising record amounts of money. Biden had fewer followers than Mr. Trump, but the digital messaging was targeted and very effective. Biden’s operation, just to drive the point home, was called “Rebel Alliance.”
See Kevin Roose, “How Biden Beat Trump On the Net,” New York Times, (Dec. 7, 2020), p. B1, B3.
No comments:
Post a Comment