Literature drop

The campaign manuals generally say literature drops aren’t all that effective.  You don’t really engage the voter; you simply leave campaign material somewhere near the mailbox or hanging on the door.

Today, though, I participated in a very effective and productive literature drop for Ron Rabenold, candidate for the Pennsylvania House of Representatives.  First, the literature was in a small plastic bag with a photo of Rabenold and his family and a roll of candy.  The plastic bag was a nice touch on a rainy day, and it had a ready-made hole for the door knob--very classy.

Second, the drop provided a reminder.  This is a low profile election for most voters.  President Obama is the only presidential candidate on the Democratic side, while Mitt Romney is a foregone conclusion on the Republican ticket.  Although the Republicans have a hot state senate race between Rich and Argall, the Republican U.S. Senate race is contested, and the Holden-Cartwright race has drawn some interest, quite a few voters remain unaware that Tuesday is election day.  

Third, while Rabenold is a well-known name in the Lehighton Area School District, where he teaches, and in Jim Thorpe, where his father taught, Palmerton voters are less familiar with him.  The material provided a good introduction.

Finally, we had good walk lists.  The turfs were manageable, even on a rainy day, and most of us finished before we were thoroughly drenched.  It was a good afternoon.