That is the mantra of the campaign professionals who pooh-pooh the need for yard signs. They will point out the importance of social media, direct mail, and door-to-door contacts. I understand their reasoning, but this year door-to-door contract is largely dead, social media is over-rated (fewer than half of the people my age have a smart phone), and direct mail is incredibly expensive.
Signs matter. In 2016 it was disheartening to see all the Trump signs and no Hillary Clinton signs. It left Clinton supporters with the feeling that she had no support in Carbon County or other rural Pennsylvania counties. We were reduced to making our own signs–our friend Rene set up a sign-making assembly line in our shed, but it was obvious that the Clinton campaign thought signs were not important.
We learned a lesson from that. Today Linda and I drove around Carbon County delivering Biden signs. The county party purchased them, and my goal is to have more of them in the county than the Trump signs. The Trump signs are bigger (Trump benefits from the money supporters pay to get them), but a plethora of Biden signs will off-set the number and make Biden appear relentless. I am calling all the Democratic and liberal activists I know to urge them to take signs. I will even place them in their yards.
Signs don’t vote, but they certainly give supporters hope and encouragement.
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